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  • Writer's pictureMarcy Kocher

The secret to making money

Updated: Mar 28, 2021

One of the most common money mindset issues that I see with my clients is believing that money is created by time and effort.

We’re taught this in our hourly and salary-driven culture.

We learn to trade our time for money.

We believe that if we put in the time/effort/hard work it will eventually pay off.

The problem with that is, time and effort are limited resources.

We only have so much of it.

If our income potential is dependent on time and effort our income will also be limited.


I would like to offer an alternative perspective.

Substantial money is not created by time and effort but by value.

What does the person paying you value?

What is the most valuable thing you can do for them?

What problem are you solving for them?

Figure that out. Hone in on it. Become the best at it.

Overdeliver and be open to receiving that value return to you tenfold.

For example:

According to Business News,

Apple is now worth $2 trillion, making it the most valuable company in the world.

Why? Are they working longer, harder hours?

No, they are using their minds to create more value.

According to David Kass, professor of finance at the University of Maryland's Robert H. Smith School of Business. “Its iPhone is ubiquitous. It has transformed the way we live. Its ecosystem is self-sustaining.”

How can you become ubiquitous and transform the way someone lives?

How can you contribute to your profession or to your customer that would change their life, solve a problem, make life easier for them?


People want to exchange money for value.

What if we could provide so much value that we create more money in less time?

We create value with our minds and ...

creating more value in less time is the secret to making money.

Have an amazing week!

Contact me if you are interested in learning more about life coaching.

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